DFLT Crew Get a rebuild
Now taking pilot rebuilds — Spring 2026

We rebuild your website before you pay.

Send us your current site. If it's a fit, we rebuild it privately and send you the finished version. Like it? We launch it. Don't like it? You owe nothing.

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For independent shops, studios, and trades — not complex commerce, marketplace, or custom software builds.

How it works

Four steps. No invoice until you say so.

We do the actual work first. You only commit once you've seen the rebuild.

  1. Step 01

    Send your website URL

    Drop in your current site. We screen it for fit — independent business, focused scope, real brand.

  2. Step 02

    We rebuild it privately

    Our crew rebuilds your customer-facing website — homepage, services, contact — using your real logo, services, and photos.

  3. Step 03

    You review the preview

    We send a private link. You walk through it on desktop and mobile. Honest feedback, no pressure.

  4. Step 04

    If you like it, we launch it

    Approve it and we connect your domain, set up hosting, and go live. Don't like it? You owe nothing.

What's included

A full rebuild — not just a homepage glow-up.

Concrete work, not bullet-point fluff. Every preview ships with all of this in place.

  • Scope

    Focused website rebuild

    Not just the homepage. The whole site — services, contact, the works.

  • Design

    Mobile-first design

    Most of your customers find you on a phone. We design for that screen first.

  • Brand

    Your real logo, services & photos

    No stock-photo theatre. We work from your actual brand and public assets.

  • Structure

    Clear service, menu & contact sections

    Customers find what they need without hunting. Hours, location, how to book.

  • Conversion

    Better calls to action

    Book, call, get directions, inquire. Real verbs, in the right places.

  • SEO

    Local SEO & structured data

    Title tags, meta, schema, local hooks — the boring plumbing that actually moves you up.

  • AI

    AI-search readiness

    Structured so ChatGPT, Perplexity & Google can describe you correctly when asked.

  • Crawlers

    Per-business llms.txt

    A bespoke file that tells AI tools exactly what your business does, where, and for whom.

  • Launch

    Hosting, domain & updates

    After approval we handle the launch and stay on for updates as needed. Everything in your name.

Who it's for

Independent businesses with focused websites.

If your customers mostly want to find you, book you, or get directions — you're who we built this for.

About the crew

Fifteen years of agency work, focused for everyday business needs.

DFLT Crew is a focused lane from DFLT Studio — same people, practical process.

We've been building sites at a high level for a long time. This is the practical version of that experience.

For fifteen years, the studio behind DFLT Crew has built custom websites, marketing systems, and digital products for agencies, brands, and growth-stage companies. Real budgets, real deadlines, real outcomes.

Many independent businesses can't justify that kind of agency engagement. They get stuck on dated GoDaddy or Wix pages — or only on social. They don't need a six-month engagement, a kickoff workshop, or a discovery deck. They need a better site, fast, from people who know what good looks like.

So we carved out a lane. Same crew, same standards, focused scope. We rebuild the site first, you see the finished version, you decide. No retainer. No spec contest. If it's right for your shop, we launch it. If it's not, we move on and you owe nothing.

Built for clear customer-facing websites — not bloated agency engagements.

— The DFLT Crew
FAQ

Things people actually ask.

If something here isn't clear, send the question with your site URL — we'll answer plainly.

Yes. If your site is a fit, we rebuild it privately first and send you a preview. No invoice goes out unless you decide to launch it.
You owe nothing. We archive the preview, you keep your current site, and we both move on. No retainers, no follow-up sales pitch.
It's a full focused website rebuild — homepage, services, contact, and the pages your customers actually use. Not a homepage glow-up.
Pilot rebuilds start at $499. Hosting, domain setup, and an ongoing care plan are priced separately and only quoted once you've seen the preview.
Yes. We work from your actual brand and any public assets we can find. No stock-photo theatre, no placeholder copy. If we need something we'll ask.
Yes. After you approve the rebuild, we connect your domain, set up modern hosting, and walk you through how to send updates. The accounts stay in your name — you own everything.
It means structuring your site so Google, ChatGPT, Perplexity, and other AI search tools can clearly describe what you do, where you are, and how to reach you. We ship every site with proper metadata, schema markup, and a per-business llms.txt file.
Not in this lane. DFLT Crew is built for find-me / book-me / call-me businesses — independent shops, studios, and trades. If you need complex commerce, custom ordering, or a full POS/catalog system, we'll point you somewhere that fits.
The same team behind DFLT Studio. Fifteen years of agency-grade work for brands and growth-stage companies. DFLT Crew is the practical business-website lane of that practice — same standards, focused scope.
Yes. Your domain, your hosting account, your CMS login. We're not a platform — we're your crew. If you ever want to leave, you walk away with everything.
Most rebuilds land in your inbox within 5–7 business days from kickoff. If the work needs complex commerce or custom software scope, we tell you up front rather than leaving you waiting.
Templates ask you to do the design work and give you a generic shell. We do the design work first, with your real brand, and only show you the finished thing. If you want something handmade — without paying for the privilege of guessing — that's the difference.

Send us your site. We'll take it from there.

Five quick questions. About two minutes. We reply within one business day.

Start the rebuild 5 STEPS · ~2 MIN

No retainer. No commitment. You only pay if you launch.